Choosing an SEO agency in Kolkata is not a piece of cake. While the right agency can help you achieve your marketing objectives, the inefficient ones can put your business at stake and make you jeopardise your interests in the long run.
Besides, with the seemingly competitive market and a large number of agencies claiming to get you the top rankings, it can get trickier to identify the one that is truly reliable. Let us ease the process of choosing the best SEO company for you.
In this blog post, we will go over the ten most critical factors you must consider before hiring an SEO agency for strengthening your brand’s online presence.
Top 10 Things to Consider Before Choosing an SEO Agency in Kolkata
Here are the most vital factors you must unfailingly consider before choosing an SEO provider in Kolkata!
1. Your SEO Goals
Businesses often overlook their goals and expectations before choosing an SEO expert to work with. However, that’s not the right approach. It is essential to define your SEO-related objectives before signing up with a company because every agency has a distinct set of services and areas of expertise, which may not necessarily align with your vision.
So, pinpoint the areas that need improvement. It could be your website design, content, target keywords, internal and external links, or even overall content, including blogs, case studies, etc.
2. Experience and Expertise of the SEO Agency, Kolkata
You must check the experience and expertise of the SEO companies you’re considering hiring. The greater the experience, the higher the chances of them helping you achieve your target.
Additionally, if they are working in an industry same as yours, they are more likely to have a deep understanding of your target audience, and competition.
Expro Lab has a rich industry experience of 11+ years and is well-versed in the peculiarities of different industries.
3. Success Rate and Client satisfaction
If your potential SEO agency is competent enough, they certainly must have helped other businesses secure their SEO goals, and you can count on them to bring the same wonders on your plate.
So, go ahead and look through their previous work. You can request case studies and references from past clients who had similar requirements. It will help you gain a clear picture of their success rate and whether they can deliver on their promises.
4. Fee Structure
While it’s crucial to invest in a reliable SEO agency in Kolkata, it’s also essential to keep in line with your budget. Consider requesting multiple quotes from different agencies and comparing their pricing structures.
Also, check if the rates are not exorbitant but are consistent with the market standards. At the same time, remember that cheaper isn’t always better. The ultimate trick is to strike a fine balance between cost and quality service.
5. Customised Solutions
An open-ended and apparently “adaptable” SEO solution may not quite fetch the results you want. That’s because each business has its distinctive voice, products, services, and challenges that require a personalised plan of action.
It is, therefore, highly advisable to go for an agency that provides a SEO plan specially customised per your requirements. It’ll put you in a better position to gain optimal returns.
6. Local SEO Experts
Optimising your website with locational keywords can help you achieve a substantial boost in targeted web traffic. Research indicates that a staggering 97% of consumers rely on online searches to discover local businesses.
In other words, failing to secure high search engine rankings for your website means losing out on a significant pool of potential customers.
A proficient local SEO provider in Kolkata like Expro Lab can elevate your web traffic and transform a higher number of visitors into paying clients.
7. SEO Services
Consider checking how many SEO services the company offers. It would be best to work with an agency that offers comprehensive SEO services under one umbrella. Otherwise, you may have to juggle to meet all of your SEO requirements, which will further affect your journey towards the top rankings.
Expro Lab offers cohesive SEO solutions, including SEO audit, optimization, marketing, and technical SEO, among others – everything under one roof.
8. Transparent Reporting
As a client, you deserve to be kept informed about the on-goings and results of the SEO strategies implemented by the agency. A trusted SEO agency in Kolkata should, typically, provide you with regular performance reports, detailing the progress of your project. It helps you keep track of your website’s ranking and the effectiveness of the SEO strategies they’ve been executing.
Hence, you must confirm that the agency has a transparent reporting process and that they provide actionable insights to improve your website’s performance.
9. Customer Service
Since your collaboration with your SEO agency in Kolkata is likely to last for an extended period, it is crucial to select a partner who appreciates your professional relationship.
Also, make sure the agency employs knowledgeable, approachable, and responsive customer service professionals who can quickly address any concerns or issues that may arise. You can go through the client reviews and testimonials to get an overview of the same.
10. SEO Best Practices
There are a vast number of companies that claim to follow the best practices for SEO, especially after the 2012 Penguin Update. However, the realities may not be necessarily so. So make sure to choose an agency that is proven in using white hat SEO techniques to save your website from getting penalised.
White hat SEO techniques are consistent with the search engine guidelines. This ensures that your website does not get banned and establishes a strong and trustworthy online presence, thus translating to long-term growth and success.
Choosing the Best SEO Provider in Kolkata: In a Nutshell
Considering the aforementioned factors will help you find the perfect SEO agency in Kolkata that improves your search engine rankings, increases your online presence, and ultimately, grows your business.
At Expro Lab, we have helped several clients accomplish their SEO goals with the help of our custom-built and end-to-end solutions combined with an expert team of highly knowledgeable professionals. Contact us now for more information.