Wondering how to make your remarketing strategy more effective? This blog has got you covered. But before we dive in, let us look at a relevant example.
Imagine running a store where people walk in, handle your products, and add some stuff to their carts, but leave it just there without making a purchase. The items in the abandoned cart are all the money you could’ve made if the customer took just one next step. Remarketing helps you fill this gap between intent and purchase.
In the contemporary, data-driven, and digital environment, it’s easy for your prospects to overlook your business or replace you for innumerable reasons. Remarketing enables you to reconnect with these valuable potential customers. It lets you engage with audiences who have interacted with your brand but haven’t been converted. It’s the digital equivalent of the friendly sales clerk at your store that casually reminds customers of an item they glanced at on their last visit.
An effective remarketing strategy allows you to subtly nudge these potential customers back to your site by displaying targeted ads, encouraging them to complete the desired action.
In this article, we will explore the seven smart remarketing strategies to help your brand reclaim lost connections and turn them into lucrative opportunities.
Top Remarketing Strategies
Executing these smart remarketing strategies will enable you to seamlessly transform fleeting encounters into lucrative opportunities.
1. Determine Your Audiences and Classify Them
First things first – it is essential to recognise that even though your prospects may express a generic interest in your range of products and services, most of them will come around with just one or two items in mind. Therefore, kickstart by segmenting them based on their interaction with your website.
Now, target each segment with compelling and personalised ads that resonate with their unique goals, needs, and desires
2. Practise Exhaustive Advertising
Businesses often tend to pick a specific channel for their remarketing campaigns. However, your audience is not concentrated on just one platform.
So, utilise different advertising platforms such as Google, Facebook, Instagram, LinkedIn, YouTube, and Twitter. Also, consider running different types of ads, such as display ads, banner ads, and video ads to tap into a vast user base and remain visible across multiple touchpoints in your audience’s online journey.
3. Personalise Your Ads
Personalization is yet another effective remarketing strategy. Consider your audience’s browsing behaviour, preferences, and needs, in order to create customised ads that they can relate with.
4. Offer Coupons to Repeat Visitors Or Product Page Viewers
Offering coupons to repeat visitors or product page viewers can immensely contribute to the success of your remarketing strategy. It entails providing incentives to entice your audience to return to your website, engage further with your products or services, and ultimately complete a purchase.
5. Leverage the Power of Email Remarketing
How about dropping those personalised ads straight to your potential customers’ inboxes?
A timely and tailored email can reignite the spark of interest and gently nudge your audience to take action
Hence, you must strongly consider running a well-designed email marketing campaign based on user behaviour, interest, and previous interactions with your website with the help of boss automation tools. You can send cart abandonment reminders, cross-sell or upsell promotions, and reactivation campaigns.
It is also advisable to segment your audiences based on product interests, and regular and infrequent buyers to achieve a high return on investment. Also, make sure to send emails frequently and over trusted and dependable platforms.
Remember, the best email marketing software and services function while taking unique e-commerce marketing concerns into account.
6. Frequency Capping and ad Scheduling
While it is critical to be seen by your targets, please avoid bombarding them with your content. There’s a silver lining between being persistent and becoming annoying. So, prevent ad fatigue and maintain a positive brand image by regulating how frequently your remarketing ads are shown to a user within a limited duration.
Plus, scheduling your ads during the optimal times of day and week can help increase their effectiveness and improve the chances of conversion.
7. Track the Progress
The secret to a successful remarketing strategy or campaign also lies in how consistently you keep track of the ongoings and continuously analyse them.
You must, therefore, regularly monitor, analyse, and improvise your campaign for more effective outcomes. Keep an eye on the key metrics such as click-through rates, conversion rates, and return on ad spend to figure out what works best for your brand (and what doesn’t).
You can also consider using effective tracking tools, such as a tracking pixel, also known as a marketing pixel. It is a 1×1 pixel graphic that allows you to track user behaviour, conversion rates, and web traffic quotient, among other metrics. The tool is a miniscule pixel-sided image, typically hidden, and is embedded in everything from banner ads to emails. Google Analytics, Social Analytics, and Campaign URLs are some other tools you might want to use for gaining useful insights.
Final Thoughts on Effective Remarketing Strategy
A well-laid-out remarketing strategy lets you craft a more personalised customer journey, fostering brand loyalty, increasing conversion rates, and fabricating an irresistible bond between your business and your prospective audience. The above-discussed remarketing strategies can help you with creative, targeted, and strategic remarketing, thus enabling you to expand your customer base.
However, it takes an expert marketing professional to unlock the true potential of remarketing. Doing it yourself or letting an inexperienced party handle your campaigns can make you lose out on potential revenue.
So, let the experts at Expro Lab take care of your marketing needs with a proven remarketing strategy. We leave no stone unturned and no strategy unripped to help make sure you succeed.
