Research indicates that the E-commerce industry will make up 22% of global retail sales by 2023. This also suggests a growing number of Ecom players in the market. However, running an e-commerce business is not a small feat. It requires you to keep a tab on tens of factors at a time, from website design to user behaviour. In the process, you may lose sight of crucial aspects leading you to commit bad e-commerce website mistakes.
This blog sheds light on some of the most crucial mistakes you must avoid while running an e-commerce store.
Avoid These Ecommerce Website Mistakes When Running an Online Store
If you want to grow your E-Commerce business avoid the following blunders and save a fortune.
Providing Erroneous Product Information
Providing inadequate or inaccurate product information can lead to severe trust issues resulting in a negative user experience and decreased sales. Therefore, you must take every possible measure to keep such a situation at bay. Rather than using generic descriptions provided by the manufacturer, consider creating a product copy that is customized according to your target audience.
Create detailed product descriptions that cover all aspects of the item, such as material, size, weight, colour, and features. Additionally, include high-definition images and videos that showcase the product from multiple angles. It will provide customers with a better understanding of the product.
Going Ahead with a Substandard Website Design
Most people switch to online shopping to save their travel time and of course, the public rush out there. They want a seamless and comfortable shopping experience. In such a scenario, nothing can put them off more than a super sluggish shopping website, that takes forever to load and is cluttered with obsolete design elements.
So, make sure your eCommerce website not only has an engaging design but is also highly user-friendly. Keep the website layout clean and simple with easily accessible menus, filter settings, and product categories.
Most importantly, make sure it’s a responsive design i.e. it is compatible with different devices such as phones and tablets. Also, pay close attention to site speed. You may want to optimize images, server response times, and page-load times.
Executing a Complex Checkout Process
A complex checkout process means a higher number of abandoned shopping carts. Therefore, simplifying the checkout process is more crucial than you imagine. Consider minimising the number of steps required to complete a purchase.
You may also want to offer guest checkout options to occasional buyers as it allows them to make an online purchase without mandatory account creation. Providing multiple secure payment methods can also ease the checkout process for customers.
Creating Non-Responsive Websites
Studies suggest that mobile commerce, particularly the use of mobile applications has assumed greatest significance when it comes to creating a foolproof online selling strategy. And, if you fail to cater to this segment of customers you may end up inviting a hefty loss. You must, therefore, invest in a mobile-responsive website or develop a feature-rich mobile app to attract mobile shoppers. Don’t forget to make sure the navigation goes easy with small screens.
Practising Poor Marketing Strategy
E-commerce business owners often tend to believe that just adding versatile and top-quality products is enough to pull customers. However, that is a serious e-commerce website mistake. No matter how great your products are, the customers will know about your store’s existence only when you market it effectively.
Build a creative marketing strategy that works around various aspects of digital marketing including Search Engine Optimisation (SEO) social media marketing, content marketing, email marketing and paid advertising tactics such as pay-per-click (PPC).
Leaving Your Marketing Strategy Stagnant
Avoid treating your marketing strategy like a one-shot game. Remember, user behaviour and trends are constantly evolving and your marketing strategy needs to cater to those changes from time to time.
Hence, you must regularly monitor the efficacy of your marketing campaigns and adjust your strategy accordingly. It will keep you from behind in the competition.
Wrapping Up
We are sure this blog post will help you stay weary of the e-commerce website mistakes you could otherwise commit in your e-commerce journey. Avoiding these unaffordable errors will not only help you enhance the performance of your online store but also enable you to gain a stronghold in the E-commerce industry.
