A thoughtful and expertly devised SEO strategy is the crux of your success in the digital arena. Regardless of the size of your business, you must pay considerable attention towards chalking out a clear plan of action. This often encompasses choosing between hiring a dedicated SEO expert or joining hands with an SEO agency.
In the next few sections, we shall take a detailed look at multiple aspects related to dedicated SEO experts and SEO agencies, so you can make an informed choice for your business.
Dedicated SEO vs Agency: Meaning
As the terminology suggests, a dedicated SEO expert is committed towards creating SEO strategies and improving organic search rankings specifically for your website/project.
An SEO agency, on the other hand, is a team of experts that specialize in various aspects of digital marketing, including different SEO services (on-page and off-page SEO, link building, SEO audit), content and copywriting, social media management, content strategy, etc to provide all inclusive solutions to their clients.
Dedicated SEO vs Agency: Role
A dedicated SEO expert is aligned solely with an individual client’s business project to provide tailor-made solutions. Ordinarily, they identify unique opportunities to optimize and enhance your website’s performance on SERPs. From conducting keyword research, creating high-quality content, and optimizing meta tags and URLs, they handle the process from end to end.
They also perform ongoing analysis of your website’s traffic, user behaviour, and SERP position. Most importantly, they keep up with the current and potential SEO trends, especially if they are unique to your industry, and execute them thoroughly to help your website maintain and improve its ranking.
An SEO agency’s role is to provide a complete range of SEO and digital marketing services to improve your website’s organic rankings and meet your business goals. Since they have an entire team working on your project, the responsibilities are delegated accordingly. It is important to note that this team works on multiple projects for different clients, unlike a dedicated SEO expert.
In addition to evaluating your business’s online presence, they strategize for improved rankings and also monitor its performance from time to time. They may also collaborate with your marketing team or work independently, offering a variety of SEO services, as mentioned earlier.
Dedicated SEO vs Agency: Advantages
Dedicated SEO Expert
Following are some of the notable benefits of working with a dedicated SEO expert.
- Personalized Attention
With a dedicated SEO expert, you receive undivided attention for your project. This ensures that your website’s optimization is always prioritized and that there is a faster turnaround time for any issues that may potentially occur.
- Industry Expertise
Dedicated SEO experts can specialize in a specific industry or niche, which enables them to better understand your business and deliver custom-built solutions to achieve desired results.
- Seamless Communication
Working closely with a dedicated SEO expert means that you can have open communication and discuss strategies, progress, and concerns directly, thus paving the way for seamless collaboration.
- Cost Effective
Hiring a dedicated SEO expert is cost effective as compared to working with an SEO agency. That’s because in the former case you get personalized attention from an individual. However, when it comes to an agency, you must work with an entire team involving experts from different domains resulting in an overall hike.
Here are some of the prominent benefits of choosing to work with an SEO agency.
- Diverse Skill Set
SEO agencies employ experts in different areas of digital marketing, providing you with a comprehensive solution for your requirements. This integrative approach enables them to address multiple facets of your business’s online presence.
As your business grows, the SEO agency’s team can expand to accommodate your needs. This ensures that you always receive adequate support and can continue to optimize your website effectively.
- Access to Advanced Tools
SEO agencies often have access to the latest SEO tools and technologies, which can provide valuable insights and streamline your optimization process. Although dedicated SEO experts also have exposure to advanced tools, a team works more collaboratively to make the most out of the advancements.
Choosing between a dedicated SEO expert and an SEO agency ultimately drills down to your business’s needs. For example, if your organization requires personalized attention and expertise in a specific niche, working with a dedicated SEO expert might be a wise move. Conversely, if your business requires a wide range of services and a diverse skill set to pinpoint different aspects of your online presence, you may consider going with an SEO agency.
Remember, a dedicated SEO expert and an SEO agency do not rule out each other. They only serve your purpose of getting better rankings, differently. At Expro Lab, we offer both- full-fledged SEO services as well as a dedicated SEO expert. So you may choose the one that best suits your business requirements, knowing that it’s a win-win when you’re working with the most trusted SEO experts in Kolkata!