A professionally designed and functional website is at the heart of your digital success. However, when it comes to building a website, entrepreneurs often find it tough to choose between WordPress development and customised web development.
In this blog, we help you navigate the merits and downsides of both approaches so that you can identify what best suits your business needs.
WordPress Development: An Overview
WordPress is a highly popular open-source Content Management System (CMS). Some staggering insights suggest that there are approximately 1.3 billion websites on the internet as yet, out of which, a whopping 708 million sites use WordPress.
Licensed under General Public License (GPLv2) the platform has come a long way from being a simple blogging website to being a source of well-designed and fully functional websites, including e-commerce stores, business websites, e-learning platforms, professional portfolios, etc.
Most importantly, you don’t need any solid technical expertise to be able to build a website with WordPress.
Benefits of WordPress Development
Following are some of the noteworthy benefits of resorting to WordPress for your website development needs.
- User-friendly
WordPress does not require the users to possess technical know-how, such as coding, or UI/UX experience to create a website. It is pretty easy to use with its superior designing and editing capabilities.
- Customisation Capabilities
WordPress provides users with innumerable options for themes plugins and extensions, allowing you to create a unique website without building it from scratch. Popular plugins include Yoast SEO for search engine optimisation, WooCommerce for online stores, and Elementor for creating aesthetically pleasing pages using a drag-and-drop interface, to name a few.
- Cost-effective
As an open-source platform, WordPress is free to use. Additionally, many themes and plugins are available at affordable prices, ensuring a high-quality website development experience.
- SEO-friendly
WordPress is designed to be SEO-friendly with its engaging user experience and user-friendly layouts. Plus, you can explore multiple tools and plugins to further optimise your site for search engines.
Understanding Customised Web Development
In contrast to a readymade platform to work on, customised web development involves building a website from the ground up, and tailoring it to the specific requirements of your business. It requires proficient web developers onboard, who code, design, and implement all the elements and features necessary to create a compelling site.
The best part is you get full control over all aspects of the process, paving the way for an absolutely distinct website packed with numerous features.
Advantages of Customised Web Development
While they may seem to be more complicated than using WordPress development at first glance, custom-built websites offer a unique bunch of benefits.
- Unique design and functionality
With custom web development you can customise the website specifically to a client’s unique needs and preferences, allowing developers to craft bespoke websites and integrate niche functionalities that are in line with the industry vertical, client’s vision, and the target audience. Such a high degree of customisation results in better website performance, improved user engagement, and a stronger digital presence.
- Flexibility
It also allows for seamless modifications in the website, which is a great plus for clients with dynamic business requirements.
- Enhanced security
In a custom-built website, developers can incorporate enhanced security measures that are unique to the needs of the site. For example, a website handling sensitive financial data can have robust encryption techniques and multi-factor authentication methods to ensure effective data protection. Additionally, since a custom-built website does not rely on third-party plugins, which can be a potential source of security vulnerabilities, it offers improved resilience against possible cyber threats.
WordPress Development vs Customised Web Development: What’s Best for Your Business?
When choosing between WordPress development and customised web development, you must take several factors into account. Remember, the right choice may vary from case to case.
For example, if you have a small business, WordPress is a more pocket-friendly option. However, larger organisations with specific requirements may find custom-built websites a worthwhile investment despite the higher cost.
Similarly, if you don’t have time constraints you might go for custom web development as it takes longer due to its complexity. In the country, if you want the website up and running as soon as possible WordPress development is your way to go!
As for advanced features and unique designs, customised websites offer more freedom, while WordPress is adequate for simpler sites that don’t require complex features.
Final Word
No matter which type of website development you go for, remember that your website is the face of your brand. It is the most crucial ingredient for a successful and strongly rooted online presence. So, make a well-informed choice, impress your prospects, and spark consistent growth for your business.
