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Should you use ChatGPT to manage SEO activities?


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Choosing between hiring an SEO agency or going for an AI-inspired plan makes you feel like you’re stuck between a rock and a hard place, this blog is for you.

It’s been a while since the groundbreaking AI tool Chat GPT (Generative Pretrained Transformer) rolled in and has taken the content creation and marketing community by storm. Of course, we all love stuff that cuts down all the donkey work and gets everything you need at your fingertips, in seconds, literally! 

The language-based AI model has also transformed the  Search Engine Optimization (SEO) industry. It helps users in several ways, including targeted keyword research, effective content creation, collecting metadata from search engines, and round-the-clock assistance for any queries that you may have.

However, it’s not all roses. Every creation has a bunch of pros and some crippling sides to it. Chat GPT is no exception.

In the next few sections, we shall cover the pros and cons of using Chat GPT over a leading SEO agency, and understand what is the great final choice.

Pros of Using Chat GPT for SEO 

Let us take a look at the merits of using Chat GPT for your SEO-centric activities.

  • Effective Content Development 

ChatGPT allows natural language processing to come up with more targeted search results for different queries. Consequently, the users can create top-quality info-rich content, such as product descriptions, meta contracts, social media posts, etc. This significantly aids in improving search engine rankings. 

Additionally, it assists users with other language-based tasks like translation, paraphrasing, and spelling and grammar check.

  • Faster Keyword Research

Chat GPT can help with finding easy, focused, and quick keywords and keyphrases around any given topic. Whether you’re looking for long-tail, short-tail, geographical, or navigational keywords, the tool can seamlessly assist you. 

  • Content Planning 

Creating content from scratch can be quite a hassle especially if the subject is too complex to comprehend. Well, Chat GPT can do the initial legwork for you in the form of research and outline creation. It provides you with a clear framework with the core points to cover. This also prevents you from missing out on critical subtopics, thus making your content more holistic and authoritative – a plus for SEO.

Cons of Using Chat GPT OVer Professional SEO Services 

Here are some of the most prominent cons of using a language-based AI tool for achieving your SEO objectives instead of hiring an SEO agency.

  • Lack of Real-Time, Updated Keywords 

Unlike a reputed SEO agency equipped with a team of skilled professionals, Chat GPT lacks real-time access to the data on the internet. As a result, the keyword recommendations may not always reflect real-life search demand, and any search volume data it provides will likely be inaccurate. All this in turn will negatively impact your SEO. The information produced by the AI tool is also limited to events occurring only post-2021.

  • Potential Keyword Stuffing 

There is a high chance of over-optimization of keywords in the content generated by Chat GPT. That’s because AI might heavily emphasise incorporating, and ultimately stuffing as many keywords as possible, and search engines can penalise you for the same. This shall not be the case when you go for professional SEO services wherein the experts work diligently and handpick the apt keywords that draw your target audiences.

  • Adds Redundancy to Your Content 

The fact that AI, at the end of the day, assimilates typical pointers from the exhaustive amount of data that’s available on the internet cannot be ignored. This makes your content a mere reiteration of information that already exists, making it more repetitive and less unique. It also lacks the distinct perception that only a human-run SEO agency can unfold with the help of its invaluable experience. 

  • Factual Inaccuracies 

This is one of the most significant downsides of Chat GPT-generated content. Its domain knowledge is finite, which often results in inaccurate responses, especially when you enter a deep, topic-specific query. 

In other words, the tool is currently incapable of providing effective and error-free results for certain specialised questions. In such a scenario, only human written content can come to the rescue, with a deeper, and more empathetic understanding of complicated or sensitive issues topics.

  • Ineffective Quality Control

Implementing quality control measures with ChatGPT has turned out to be more challenging than expected. This is because it simply generates text based on provided input without recognizing the minute peculiarities or quality distinctions. It may lead to a severely compromised content quality which may hamper your Seo-oriented efforts.

Further, it necessitates manual checking which ends up investing the time that you’d attempted to save in the first place by using Chat GPT. It would, therefore, be wise to not rely on the readily generated content, but get a human on board, who can add a great deal of life to your data, thus making it more user-friendly and ultimately, SEO-friendly.

Strategic SEO Services Vs Chat GPT: The Bottom Line 

Chat GPT has its own set of merits and demerits. In conclusion, however, the cons outweigh the pros. One can take a certain degree of assistance from such tools, but heavily and blindly depending on them for sensitive areas like  SEO is a bad idea. While it can accelerate and enhance the efficiency of tasks to some extent, it cannot replace humans for their reasoning capabilities and a user-centric approach. 

The primary objective of content is to offer original, non-plagiarized information to the user, and AI does not check all the boxes. Remember that Google prioritises quality over quantity, so it’s crucial to focus on the former. 

The Next Steps? Let’s Team Up!

It would be best to hand over your concerns to a trusted SEO agency in Kolkata like Expro Lab. We have extensive industry experience of more than a decade and have helped multiple clients achieve their SEO objectives with the help of our comprehensive and data-driven solutions. We also provide you with a dedicated SEO expert who entirely handles the SEO-related tasks solely for your project, so you can sit back and focus on other, equally significant aspects of your business.

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