“My website and social media channels are doing really well as they’re pulling loads of traffic without any specialized strategies or efforts. It’s all organic, you see? I certainly do not feel the need to invest my hard-earned money in any paid campaigns!“
If that describes you, we’ve got to make you believe otherwise.
Typically, businesses spend significant time and resources in optimizing their websites for search engines and building a robust social media presence.
From high-quality content to best SEO practices, they play every possible card to carve a unique space for themselves on the internet. And once their efforts yield positive results, they tend to take a back seat and believe that they do not need to employ any other strategies like PPC.
However, that’s the wrong approach. In this blog, we shall help you seamlessly shatter this misconception.
5 Undeniable Reasons to Run a PPC Despite Organic Traffic
Let us take an in-depth look at why running PPC campaigns, even alongside organic traffic, can be a potential game-changer for your business.
1. Attracts Consistent Web Traffic
Yes, even if you are getting loads of organic traffic you would still need to execute an out-and-out PPC strategy for consistent web traffic.
With the growing demand for SEO, Google employs frequent algorithm changes which may not be necessarily in line with your best yet basic SEO practices.
This is because the placement of PPC ads is determined by the advertiser’s bid, the ad’s relevancy, and the quality score, rather than the search engine’s organic ranking algorithm.
Hence, while SEO strategies may need constant tweaking to adapt to algorithm changes, PPC campaigns are not impacted by these updates, thus ensuring consistent visibility and traffic.
2. Fosters Stronger Brand Recall
Running PPC ads is an excellent way to enhance a brand’s visibility and recognition. Even if users don’t click on your ad, just seeing them can mark an indelible impression on their minds.
Every time your prospects see your brand at the top of the search engine results they find it more familiar and are ultimately driven by the motivation to click through and explore your products and services.
3. Doesn’t Require You to Wait Forever to See Solid Results
With PPC, you can start appearing on the first page of search engine results just moments after launching your advertisements, as against SEO. Plus, the results of these campaigns are easily measurable, and you get instant access to quantifiable data, including click-through rates (CTR), conversion rates, bounce rates, etc.
4. Targets More Specifically
PPC helps you hit the bull’s eye with its highly specific targeting. Meaning, it helps you reach users who are most likely to be interested in what you have to offer, which can help boost conversion rates.
For instance, PPC enables you to target your ads based on multiple parameters, including demographics, location, language, device, interests, and the way users interact with your website.
Besides, you also exercise full control over where your advertisements are displayed when they are displayed, and most importantly, what message they carry. This ability to control the ad’s messaging, placement, and timing can lead to more productive campaigns that effectively reach your target market.
5. Gives You That Much-needed Competitive Edge
The immediate and profound visibility brought by PPC ads helps your business gain considerably strong recognition. In turn, it helps you attract a potential pool of customers before your competitors do.
Furthermore, it helps in intensifying the credibility and authority of your brand as users tend to associate these top spots on SERPs with businesses that are leading the industry.
PPC offers a myriad of ways to promote your business in the booming digital arena. By understanding and acknowledging the above-discussed benefits, you can build a robust and unshakeable presence on the internet and embark on the path to becoming an unmatched name in your industry.